PERAN KEMAMPUAN MANAJERIAL DAN LINGKUNGAN INDUSTRI DALAM MENINGKATKAN KUALITAS UMKM

Abstract

The problem faced by Tepal coffee farmers is the limited/lack of facilities and infrastructure
production infrastructure (processing and packaging machines), lack of resource allocation
which is not in accordance with the profits achieved, the capital is small
compared with vegetable, rice and corn farming. This study aims to
knowing the success of Tepal coffee farming through farmer management. This research
using quantitative methods with qualitative and quantitative data types. Amount
The respondents of this research are 82 farmers who grow coffee in 2020. As for
The main variables in this study are farmer management and farming success
Tepal Coffee. Analysis technique using descriptive. The results of this study show
that the success of the Tepal coffee farmers' business through farmer management is to provide
understanding of their business opportunities, leveraging the experience of coffee farmers
Tepal and flexible farming management facilities, providing counseling
and training to obtain information, using local materials as
means of production, has a favorable production cost and combines
internal strength to improve product sales and marketing. Government
regions through the related technical services are expected to pay more attention to coffee farmers and
provide good service through the provision of training and technical counseling
regularly/periodically to improve coffee farming and provide adequate capital
adequate.