ANALISIS PENGELOLAAN PARIWISATA HALAL DI DESA TETE BATU KABUPATEN LOMBOK TIMUR NUSA TENGGARA BARAT

Abstract

The choice of NTB as one of the halal tourism destinations in Indonesia
led to the passing of Perda No. 2 of 2016 concerning Halal Tourism in NTB.
The implications of this regional regulation have been widely implemented. One of them is with
many emergence of halal tourism villages, especially on the island of Lombok. This research
aims to find out in detail the management of tourism in the Tete halal tourism village
Batu in East Lombok Regency which is one of the halal tourism destinations
NTB. This study uses a qualitative approach where the sample is selected by
purposive sampling. Data collection techniques using observation, interviews, and
documentation. The data obtained were analyzed using three pathways, namely reduction,
presentation of data, and drawing conclusions made at the time of data collection
take place. The validity of the data was tested using the source triangulation technique. Result
The research shows that the management of the Tete Batu halal tourism village includes:
several aspects, namely planning, implementation, and supervision. 1) Deep planning
the process of tourism management in Tete Batu Village seems invisible, even more so
for tourism management which in fact has been implemented by the community already
since a long time ago, the concept of halal has been very thick with people's lives
Lombok. 2) The implementation of management is focused on the efforts made by the parties
managers in creating a halal brand image that is already well attached to
in terms of supporting facilities for worship, providing halal food, lodging management
with the concept of halal, and community participation in management is good enough
although there are still many deficiencies that must be addressed. 3) Supervision
implemented in the form of monitoring and evaluation. The focus of supervision lies on
implementation of standardization of halal tourism and further evaluation of achievements
the purpose of the brand image of halal tourism is to increase the number of visits
tourists in NTB and more specifically in Tete Batu Village. Inner obstacles
management of hala tourism in Tete Batu Village, among others, a lack of budget and
Human resources that support the development of halal tourism