PERANCANGAN MODEL INTEGRASI INDUSTRI HIJAU DAN SISTEM HALAL PADA IKM PAKAIAN: PENDEKATAN SOSIAL – TEKNIS BERBASIS SOFT SYSTEM METHODOLOGY

Abstract

The demand for products that are not only halal but also environmentally friendly is increasing, especially among Indonesian Muslim consumers. The demand for halal and environmentally friendly products is not limited only to the food industry, but also increasingly expanding to non-food products such as the clothing industry. The clothing industry in Indonesia plays an important role in the growth of the national economy, especially through the contribution of the small and medium industrial sector (SMEs). In the midst of increasing consumer awareness of products that are not only quality, but also ethical and sustainable, there is a need to integrate the principles of halal and environmental sustainability (green industry) in the supply chain of the clothing industry. However, most studies still focus separately on the halal aspect in the food industry or the environmental aspect in the large manufacturing sector, while the synergy of the two in the context of the clothing industry has not been widely studied. This research becomes relevant to answer the complex challenges faced by IKM actors, such as resource limitations, lack of integrative guidelines, as well as regulation and market pressure. Through a systemic approach such as Soft System Methodology (SSM), this research aims to understand real problems, build conceptual models, and formulate strategies for implementing halal integration and green industries contextually in the clothing sector. The research results are expected to contribute to the development of sustainable industrial policies and inclusive certification systems in Indonesia