PERANCANGAN AGGREGATOR DIGITAL VRVS (VIRTUAL REALITY VILLAGE SMEs) MENGGUNAKAN DESIGN THINKING

Tiawan Tiawan; M. Rakha Fadhilah; M. Fajar Ramadhan; Syaeful Bachtiar

doi:10.51401/jinteks.v6i1.3805

Authors

Tiawan Tiawan Universitas Horizon Indonesia
M. Rakha Fadhilah Universitas Horizon Indonesia
M. Fajar Ramadhan Universitas Horizon Indonesia
Syaeful Bachtiar Universitas Horizon Indonesia

DOI:

https://doi.org/10.51401/jinteks.v6i1.3805

Keywords:

Innovillage, Design Thinking, Virtual Reality

Abstract

Digital Aggregator is a platform built to answer problems that arise, after digging directly through the Head of the District Cooperative and SME Service. Karawang and the Head of Parungsari Village as well as Wood and Bamboo craftsmen in Parusngsari Village found problems, namely in terms of product marketing, which resulted in low buyer interest in the product, even though the product had high artistic value and could be customized according to consumer needs.

The problem solving method used is Design Thinking, this method is expected to be able to solve problems with a user-centric approach, Design Thinking can map user pain problems, in this case MSME Wood and Bamboo Craftsmen. The use of Virtual Reality technology was chosen to make it easier for users to see the products they want to buy so that their interest in buying products increases. With funding from Telkomsel's 2023 Innovillage Grant and the Ministry of BUMN, the InnoVR team hopes to be able to take local MSMEs global by utilizing existing technology.

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