ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN FITUR TIKTOKSHOP APLIKASI TIKTOK METODE TECHNOLOGY ACCEPTANCE MODEL

Arnesya  Afriliani; Mutiara Andayani Komara; Imay  Kurniawan

doi:10.51401/jinteks.v5i4.3286

Authors

Arnesya Afriliani Sekolah Tinggi Teknologi WASTUKANCANA
Mutiara Andayani Komara Sekolah Tinggi Teknologi WASTUKANCANA
Imay Kurniawan Sekolah Tinggi Teknologi WASTUKANCANA

DOI:

https://doi.org/10.51401/jinteks.v5i4.3286

Keywords:

Social Commerce, TikTok, TikTok Shop, Technology Acceptance Model, Structural Equation Modeling

Abstract

Tiktok is a social media and music video application, in April 2021 TikTok introduced the online shopping feature TikTok Shop in Indonesia. Based on a Populix survey, as many 45% of people in Indonesia have made purchases online through social media platforms. have used TikTok Shop, the percentage is higher compared to other platforms. This research is used to analyze the factors that influence acceptance of the TikTok Shop feature, which in this case was carried out in Purwakarta using Technology Acceptance Model with 6 variables used, namely Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Attitude Toward Using (ATU), Behavioral Intense to Use (BITU), Actual System Use (ASU), Perceived Enjoyment (PE). From the results of data processing using Structural Equation Modeling, there were 7 hypotheses tested, 5 hypotheses were accepted while 2 hypotheses were rejected. Thus, acceptance of the TikTok Shop feature in Purwakarta has not been fully received.

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